5月21日，在泰国曼谷Impact展馆举办的“TCL 2026年全品类新品发布会”上，TCL光伏科技首款“户用光储一体机”重磅亮相。这是TCL光储产品首次与电视、空调等智能终端同台展出，标志着TCL光伏科技正式进军泰国户用能源市场。此举补齐了TCL在泰“全屋科技”布局的关键拼图，成功将家庭科技的边界从室内延伸至屋顶。
On May 21, at the IMPACT Arena, Exhibition and Convention Center in Bangkok, TCL held its 2026 Full Category New Product Launch Event in Thailand, where TCL Photovoltaic Technology introduced its first TCL residential energy storage all-in-one. This marks the first time TCL’s PV energy storage products have been showcased alongside TVs, air conditioners, and other smart devices, signaling TCL Photovoltaic Technology’s official entry into Thailand’s residential energy market. This is a new piece in TCL’s “Whole-Home Technology” layout in Thailand, and it is also the first time this home appliance brand has included the rooftop in the scope of “home”.
政策需求双轮驱动
泰国户用绿能迎爆发期
Driven by Policy Support and Market Demand, Thailand’s Residential Green Energy Market Is Entering a Rapid Growth Phase
当前，泰国正处于能源转型的关键期。据泰国《国家电力发展规划》（PDP 2024），到2037年可再生能源发电占比将跃升至51%。对能源对外依存度高达60%的泰国而言，重构能源底座势在必行。
Thailand is currently at a critical stage of its energy transition. In the PDP 2024 National Power Development Plan, Thailand has set a clear goal — to increase the proportion of renewable energy in electricity generation to 51% by 2037. For a country with an external energy dependency rate as high as 60%, redefining its energy foundation has become imperative.
受全球能源危机影响，泰国民用电价持续攀升；同时，雨季频发的停电也让“用电安全感”成为中产家庭痛点。对此，泰国政府释放了最高20万泰铢住宅光伏税收减免政策红利。叠加当地年均超2200小时的优越日照，国家战略、高昂电价、政策红利与气候条件形成四重共振。泰国家庭对屋顶光伏的态度已从“要不要装”转向“选哪个品牌”，这为TCL光伏科技入局提供了绝佳的战略窗口。
Affected by the global energy crisis, Thailand’s residential electricity tariff has continued to rise. With power outages occurring several times on average during the rainy season each year, “electricity security” has become a genuine concern for middle-class families. In response, the Thai government has rolled out policy benefits offering tax deductions of up to 200,000 Thai baht for residential photovoltaic power systems.Combined with Thailand’s abundant solar resources of over 2,200 hours of sunshine annually, a four-fold convergence driven by national strategy, high electricity prices, policy dividends, and climate conditions is reshaping the energy choices of Thai households — the discussion is no longer “whether to install PV systems”, but “which brand to choose”. This is precisely why TCL Photovoltaic Technology has chosen to enter the market at this moment.
深耕本土二十一载
以“品牌信任”筑起护城河
Building a Competitive Moat Through 21 Years of Local Brand Trust
户用光伏消费者的核心决策往往是一道“信任题”：设备是否可靠？售后是否及时？品牌能否长期存续？TCL在泰国深耕21年，给出了最坚实的回答。
For residential PV consumers, the key purchasing decision is ultimately a matter of trust: Is the equipment reliable? Is after-sales service responsive? Will the brand remain in the market long-term? TCL’s 21 years of in-depth operations in Thailand is exactly the answer to these questions.
目前，TCL电视稳居泰国市场前二，空调市占率达14.3%位居榜首，并在当地建成了覆盖全境的专业售后网络。当TCL户用光储一体机登上泰国家庭的屋顶，其背后依托的并非全新入局者的单薄承诺，而是一套已为千万泰国家庭服务多年的本土化信任网络，构筑起难以复制的市场护城河。
TCL TVs ranked TOP 2 in the Thailand market, while TCL air conditioners ranked TOP 1 in the Thailand market, with a market share of 14.3%. TCL has a country-wide network of professional service centers covering the entire Thailand. When TCL residential energy storage all-in-one is installed on the rooftops of Thai households, it is not bringing a new promise from a new brand, but connecting to a local trust network that has served tens of millions of Thai households for many years, creating a market moat that is difficult to replicate.
硬核产品力
精准直击泰国家庭用能痛点
Addressing the Real Needs of Thailand Households with Strong Product Capabilities
针对泰国家庭真实的用电场景与气候，TCL户用光储一体机将“把复杂留给系统，简单交还家庭”的理念发挥到极致。产品摒弃繁杂设备堆叠，将逆变器、电池、UPS及能源管理系统高度集成，通过壁挂式设计快速部署，大幅降低改造成本。
Designed for the real electricity usage scenarios and climate conditions of Thai households, TCL residential energy storage all-in-one fully embodies the product philosophy of “leave the complexity to ourselves, and deliver simplicity to families.” The inverter, battery, UPS, and energy management system are all integrated into one single unit, and it can be mounted on the wall to complete the installation, reducing installation and home modification costs.
在长期实用性上，系统支持模块化灵活扩容，一次安装即可满足家庭未来15年添置大功率电器或充电桩的升级需求。面对泰国暴雨、高盐雾及山区低温等复杂气候，该设备展现出卓越的耐候性，确保全天候稳定运行。更为核心的是，系统能让复杂屋顶上的每块光伏板独立高效运作，并在电网突发断电时实现毫秒级“无感切换”，确保家中照明与电器运转不受丝毫影响，真正做到让阳光不被浪费，生活永不中断。
In terms of long-term practicality, the system supports flexible expansion — a single choice can accompany a family throughout its 15-year energy lifecycle, from high-power appliances to the installation of electric vehicle charging piles. It can stand up to complex climate conditions in Thailand, including torrential rains, salty coastal winds, and low temperatures in mountainous areas, ensuring stable all-weather operation. More importantly, every PV panel on a complex roof can operate independently and efficiently. When the power grid actually goes out, the system switches to battery power in milliseconds, ensuring that household lighting and appliances continue operating without interruption. It truly ensures no sunlight is wasted and life remains uninterrupted.
据悉，TCL光伏科技户用光储一体机将于2026年6月在泰国市场正式上市，并配套提供本地化售后与长期质保承诺。从21年前的一台电视，到如今的全套家庭智慧能源系统，TCL正以科技力量将“家”的边界从客厅拓展至屋顶，持续引领泰国家庭迈向绿色、智慧的零碳生活。
It is reported that TCL residential energy storage all-in-one will be launched in Thailand in June 2026, and it will provide localized after-sales service and long-term warranty. From one TV 21 years ago to today’s complete home energy system, TCL is extending the boundaries of “home” from the living room to the rooftop through technology, continuously leading Thai households toward a green, smart, zero-carbon lifestyle.
